Grupeer is proud to announce the partnership having a loan that is new money U Finance.

Grupeer is proud to announce the partnership having a loan that is new money U Finance.

Grupeer is proud to announce the partnership by having a loan that is new Cash-U Finance. The key mission of Cash-U loans will be assist anyone, who has got starred in a hard situation that is financial. Mixing technology that is together new latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings easy to get at microloans to anybody across Russia.

Cash-U is just a company that is relatively young it had been established in might 2017, but began operations in September 2018. The brand-name Cash-U maybe perhaps not inadvertently is consonant using the cashew pea pea pea pea nuts. Within the Russian language there clearly was an idiom nuts” that is“cracking which will be a synonym into the English idiom “like a bit of cake” and means one thing quite simple and fast. This name brand is designed to inform the storyline of the way the loans of Cash-U are easy to get at in a quick time frame.

The founders’ goal would be to result in the loan that is personal very technical and customer-friendly. They usually have leveraged their expertise in micro-financial companies from a single part plus the internet marketing experience on one other part. This blend that is perfect producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 very skilled experts are used in the business.

In today’s climate that is economic individuals, every so often run into the specific situation, if you find no money kept after the income at the conclusion of this thirty days. In a few situations that are urgent, everyone else can ask buddies to borrow funds. More over, in the event that individual has delayed re re payment for almost any bill, the credit score gets spoilt and these consumers are undesired by banking institutions. Therefore, right right here the available payday advances are available in.

Enterprize model

The lifecycle of this loan consist of 5 phases. At first, the client registers regarding the website and website link the payment treatment for their account. The document is checked for authenticity at this stage. Next, may be the scoring procedure. The brief questionnaire, which will be needed by the regulator enables running right through Big Data information warehouses (around 30). Around 10,000 parameters are analyzed within 20 moments consequently they are checking out the company’s scoring model. The fraudulence detector can be working at this time.

The 3rd to 5th phases are getting the income towards the client’s bank card, spending it right straight back and in negative situation business collection agencies. So as to make your debt collection procedure because efficient as you possibly can, four collection stages are made according to the wide range of times of the missed payment. This type of approach that is tailored business collection agencies makes Cash-U Finance a frontrunner in this industry- your debt collection price is more than the industry average.

The proprietary scoring model regarding the business also permits making smart choices when it comes to lending cash. This might be all possible as a result of device learning algorithms, use of big databases and alternative information sources. The scoring model’s approval price for brand new customers is 20% and 70% for coming back clients.


An extremely technical online marketing strategy enables attracting a good brand new market. Furthermore, customer commitment is impressive- more than 80percent of customers are using the loan over over repeatedly. Currently, Cash-U Finance has 15,000 clients that are returning. Another key to success is a wide number of services and products, this permits attempting to sell extra items to clients.

In Russia, there was amazing interest in payday advances, therefore it is vital that you concentrate on your target clients. Cash-U Finance aims to provide clients between 25-55 yrs old with a average earnings of 20k-30k RUB (Eur280-430) and require the loan because of some unforeseen activities. The customers that are typical now are generally women or men, between 25-40 yrs old with greater education and surviving in towns with a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line utilizing the legislation and rivals’ rates. The loan that is average Eur90 for first-time customers and merely over Eur130 for the coming back consumers. The present loan profile is about Eur750,000 and also the income for 2019 is much significantly more than Eur4 million.


The people who own the business have begun be effective into the loan that is payday a very long time ago and possess witnessed the marketplace without having the legislation. Recently a complete great deal of modifications had been implemented plus the legislation got tough. Numerous players have remaining industry as a result of that, but Cash-U Finance contrary got well informed in the environment that is regulated. Which means the investors have actually the proper mindset to build up a powerful item.

The shareholders genuinely believe that the legislation permits organizations that are micro-financial contend with old-fashioned banks and supply more advanced items in the foreseeable future. Another aim of this business would be to develop in other markets- in Asia. We wish by using the aid of funding Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!

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