Administrative fine for cash advance provider day that is beautiful

Administrative fine for cash advance provider day that is beautiful

20 November 2014 Measure

The fine was imposed because in the period of May 2012 up to and including August 2013 Beautiful Day offered payday loans without holding an AFM licence on 3 September 2014, the Netherlands Authority for the Financial Markets (AFM) imposed an administrative fine of €300,000 on Beautiful Day B.V. That comprises an infringement regarding the Financial Supervision Act (part 2:60, very very first subsection, Wft).

(1) The AFM has announced the objection unfounded, while supplementing its reasons.

(2) The The District Court of Rotterdam declared the objection ended up being unfounded.

Stunning time offered consumers the chance to borrow funds quickly against high expenses through the unique sites. Gorgeous advertised that no costs were charged for the loan day. In fact, customers had to pay extremely high expenses certainly.


Breathtaking demanded a guarantee in order for consumers to qualify for a loan day. Consumers could just get that loan easily and quickly should they decided on a compensated guarantee from worldwide Credit and Debt Management Services Limited (GCDMS), that is a party suggested by gorgeous Day. The expense of the €250 loan for 25 times had been €55. This boils down to €803 on a basis that is annualreasonably 321.2 percents). GCDMS paid a large add up to stunning time of these solutions every month. The GCDMS guarantee consequently types an element of the breathtaking Day income model.

It’s been unlawful since 25 May 2011 to supply spend day loans with no AFM licence. Breathtaking Day just isn’t exempted with this licence requirement.

Severe infringement

It involves a serious infringement. Breathtaking Day took benefit of a team of susceptible customers have been struggling to sign up for an even more loan that is favourable a regular way, as an example when you are overdrawn to their re repayment account or by making use of credit cards. This involved the chance why these customers became increasingly further hidden with debt.


Providers of pay loans require a licence if they charge more than minor costs day. If that is the situation they’re not permitted to charge prices that exceed the most statutory rate of interest of 15 percents.

A licence provides extra security to customers. Ahead of the AFM funds a licence, it checks, inter alia, whether an organization complies using the needs of properness, expertise and integrity. Furthermore, an ongoing business that holds a licence must conform to the alleged constant guidelines of conduct. These guidelines concern, among other activities, the responsibility to just simply take great care in the supply of solutions to customers.

Number of the fine

A amount that is basic of pertains because of this style of infringement. The amount that is basic be increased or reduced based on whether or not the seriousness or length of this infringement or perhaps the amount of culpability give explanation to do so. The AFM considers it appropriate to increase the basic amount by 25 percents on the basis of the seriousness of the infringement and to increase it by 25 percents on the basis of culpability in the present case.

Whenever determining the fine, the AFM also takes under consideration the capacity that is financial of offender. The financial capacity of Beautiful Day constitutes the reason to set the fine at €300,000 in the present case.

Interested events can submit the AFM’s judgment included in the choice to your courts for review.

The AFM is invested in advertising reasonable and clear markets that are financial.

Being a market that is independent authority, we subscribe to a sustainable economic climate and prosperity into the Netherlands.

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